Tesco Media & Insight Platform

Launch Event and Brand System

Role: Design Lead - Experience & Brand System Extension
Collaboration: BBH (Identity)

A launch experience for Tesco Media & Insight Platform (TMNI), introducing a new joint venture between Tesco and dunnhumby to an industry audience.

Working alongside BBH, who developed the core identity, the focus was on translating the brand into a spatial system—creating a cohesive environment across presentation, physical touchpoints and digital surfaces.

Delivered as a hybrid event at Altitude 360, the identity was revealed live, moving from screen into space through a series of minimal, staged interventions.

The system was designed to establish a confident first expression of the platform while remaining aligned with Tesco’s wider brand.

Post-launch, the approach was formalised into practical guidelines, supporting rollout across future communications, product and digital environments.