Cuppa Coffee Club

Brand Design

Role: Brand Designer
Freelance

A mobile coffee brand serving specialty coffee, matcha and small-batch baked goods in Oxfordshire, designed to move seamlessly between everyday pop ups, weddings and corporate events. 

Built around the idea that convenience shouldn’t compromise quality, the identity positions Cuppa as warm, accessible and intentional, removing the perceived exclusivity of specialty coffee while maintaining a strong focus on craft.

The identity centres on a stacked logomark subtly forming abstracted cups within the shape. The geometry of the "C" handle underpins the wider visual system, with patterns and assets derived from the same structure to create rhythm, consistency and flexibility.

A core palette of turquoise, slate and white establishes a confident, recognisable presence, supported by a more expressive secondary palette designed for seasonal use and future expansion.

Created as a scalable system, the brand extends across trailer livery, menus and digital touchpoints, with the flexibility to evolve into roasting, retail and broader experiential applications.