Havas Boost
"Are you a Dream Maker?"

2025 Campaign

Role: Design Director
Havas Media Network

A considered refresh of the Havas Boost campaign identity, supporting under-represented entrepreneurs across the North of England.

The approach focused on refinement over reinvention—strengthening clarity, cohesion and confidence while retaining existing brand equity.

The visual system was evolved to perform at scale, with a more assured colour palette, improved accessibility, and subtle refinements to the logo and imagery.

Rolled out across large-format OOH, programmatic and social, and extended into the live pitch event where shortlisted founders presented their ideas. A redesigned website launched alongside the campaign, repositioning Boost as a business-led initiative with room for future expansion into Charity and Talent.