Little Lighthouse Co

Branding

Role: Brand Designer
Freelance

A lifestyle brand centred on reading, creativity and family moments. Inspired by Vancouver Island’s lighthouses, the identity positions the brand as a source of gentle guidance: calm, reassuring and exploratory.

Developed as a counterpoint to overstimulating children’s retail, the system balances nurture and curiosity, appealing equally to children and the adults who shop for them.

The identity is built as a modular, scalable system, designed to move seamlessly from product and packaging to subscription, workshops and a future physical space.

With a long-term vision of evolving into a community-led shop and café, the brand was created to support environmental graphics, signage and broader experiential applications.