Launching a
Platform in Partnership

TESCO MEDIA &
INSIGHT PLATFORM

THE TASK AT HAND - EVENT

A first-look launch event in record time

The Tesco Media & Insight Platform (TMNI), a joint venture between Tesco and dunnhumby, was going to be a game-changer.

The hybrid launch event, held at the tail end of Covid-19, required efficient collaboration between all the teams involved.

A5_Leaflet_Mockup_2
IMG_0029

To hit the target launch date, Tesco's agency developed the brand identity in parallel with my team at dunnhumby developing the event design. With final sign-off on the brand less than a week out, it really was a race against the clock.

THE RESULTS

A successful launch

The hybrid event held at Altitude 360 in London attracted 700 attendees between in-person and online. 

Beyond the venue design, my team produced the event PowerPoint presentation, two landing pages, twenty-three product one pagers and a QR postcard.

IMG_0147

Our new platform will bring together the wealth of customer knowledge we have, with the insights from dunnhumby, and use it in a way that helps our brands to be more efficient and targeted and ultimately to serve our customers better.

- Dan Hodgkiss, Managing Director, Tesco UK

One of the series of launch videos created post-event.

A4-OnePagers