Refocusing a
visual identity

MG OMD

THE TASK AT HAND - BRAND REFINEMENT

Building guidelines for an agency that never slows down

MG OMD, a successful media agency, knew it was time for a brand revitalisation but struggled to find the time to give it proper consideration. This led to a mash up of old and new concepts with little to no consideration of the brand's personality or future.

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THE RESULTS

A clear direction for the future

By utlising a considered combination of old and new brand concepts, we were able to refocus the brand identity and lay the groundwork for MG OMD to continue being their loud, proud, and award-winning self.

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