Plugging Sociomantic into
dunnhumby at DMEXCO

SOCIOMANTIC

THE TASK AT HAND - EVENT

Introducing dunnhumby media while sunsetting Sociomantic

Sociomantic was a regular at DMEXCO, Europe's leading Digital Marketing and Tech Event. At the first DMEXCO post-acquisition, dunnhumby media was to be the star of the show - but it didn't have the brand recognition Sociomantic enjoyed at the event.

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dhm-Booth

Working with an external booth agency and the internal teams at Sociomantic and dunnhumby, we designed the story and flow of the booth.

THE RESULTS

A consistently busy booth with a solid meeting schedule

Between the acquisition and preparing for the event, the teams often referred to 'plugging Sociomantic tech into dunnhumby media'.

This became literal with a 5ft wire and plug leading from the Sociomantic brand to a large plug socket under dunnhumby media.

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