Sparking Joy
with Photography

ARELI IMAGES

THE TASK AT HAND - LOGOMARK

Establishing yourself in a crowded industry

Areli Images, a freelance venture by a Vancouver Island based photographer, lacked a clear identity but wanted to start building brand recognition and loyalty in their local area.

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With a product focus on Family Portraits, Mini Sessions and Branded Shoots, the logomark needed to find a balance between being approachable / relatable for families while also professional enough to attract local businesses.

THE RESULTS

A modern and abstract logomark

The final mark is inspired by the beautiful scenery of Vancouver Island. The letterforms of the brand initials become an abstract landscape featuring a mountain, the sun, and a tree.

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Just a woman with a camera, trying to brighten the world with the help of your smile.

- Areli Images

Areli Images Instagram and Facebook

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ALTERNATIVE ROUTES
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